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Ensuring that Employees Focus on the Most Important Aspects of your Business


If your employees are not performing up to standard, there is no need to despair. It could simply be as a result of a lack of clear direction and focus that is to blame.

Successful leadership involves providing your employees with a clear vision of your company’s goals, and as the owner, you are able to determine how your business will look in years to come. Steven Covey, author of “The 7 Habits of Highly Effective People,” states that you should “begin with the end in mind.” In other words, it is not only crucial to focus on the “now” of your business; you should ensure that you and your employees keep the end goal in sight as well.

If you are unsure of how you can communicate your business vision and goals to your employees, there are three crucial steps you need to take:

  • Compile a vision statement about your business and the goals it is going to achieve
  • Communicate your vision statement and goals to your employees on a regular basis
  • Use your vision statement as a decision making filter so that your team knows what is required of them

What is a Vision Statement?

This can be classified as the longest term goal for your business that you can imagine at present.

In order for this to be effective, you will need to believe in your vision and be completely committed to ensuring that it is fulfilled. Your vision is in fact the overall strategic intent for your business that has been reduced into a few sentences so that it will be easily remembered by you and your team at all times.

How Can I Communicate my Vision to Employees?

Your vision statement should be communicated in as many visual and auditory creative formats and methods as possible. This will not only help employees to remember it; it will enable them to recall and repeat it without having to think about it first.

While you are in the process of hiring employees, it is imperative to ensure that potential candidates are able and willing to identify with your vision. It is up to you to remain on the lookout for new ways and opportunities to communicate it with your employees as often as possible. This will result in them being able to envision achieve it as well.

How Practical is it to Have a Vision Statement?

When used properly, your company’s vision statement can prove to be one of the most effective parts of your overall business strategy. In fact, your entire business plan should develop from within your vision statement, and your employees should be in the habit of ensuring that all decisions they make align with your vision statement as well.

There have been numerous success stories that have evolved as a result of just one person’s dedicated level of commitment to a business vision, especially when they have enlisted the help of others to carry it out. When there is no vision in place, businesses are not always able to identify what their main priorities are – which is one of the main reasons why so many businesses fail. In cases where low levels of team morale, high absenteeism and resignations are being experienced for no apparent reason, it may be time for you to clarify your vision and put goals in place to achieve it.

If you are a business owner and need direction or assistance with regards to defining your company’s vision, it is imperative that you enlist the assistance of a professional coaching company. Feel free to contact us today to schedule a consultation with one of our professional coaches – and you can watch your business soar to new heights.

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