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Benefits of S.M.A.R.T Goal Setting in Business


The act of setting goals is equally important in your personal life as it is in your business and career, which is why so many self-help books, DVDs and courses have been devoted almost exclusively to this topic. In particular, the system of Specific, Measurable, Achievable, Results-orientated, Time-framed goals (S.M.A.R.T.) has been fund to be one of the most powerful systems around.

Why Goals are not Always Achieved

Various reasons abound as to why you may not have achieved the goals that you initially set for yourself or your business. In many cases, your goals may have been somewhat unrealistic, such as making $500,000 during your first year of business or increasing production and sales by 50% within a year. However, each of these goals may have been based purely on illusion with little to no regard to natural growth patterns.

Increase Self Confidence Levels

Many experts have determined that a failure to set goals for your business can be interpreted as a deep rooted fear of failure. After all, you technically cannot ‘fail’ if you haven’t set any goals to begin with, can you? However, when you make a conscious decision to set goals and achieve them, it reflects the amount of trust that you have placed in yourself to ‘get the job done.’ Once you have set and achieved a few goals, you will find that your self-confidence levels would have improved tremendously as well.

One Step at a Time

Setting and achieving goals in business has often been described as ‘eating an elephant a bite at a time,’ – in other words, taking a step at a time to fully achieve them. This is the act of converting your initial vision into achievable and actionable steps. Although goal setting has been proven to be the main denominator when it comes to succeeding in business, not everyone has the ability to do this without the help of a professional.

Understanding your Destination

In the book entitled “7 Habits of Highly Effective People,” written by Stephen R. Covey states, “To begin with the end in mind means to start with a clear understanding of your destination. It means to know where you’re going so that you better understand where you are now and so that the steps you take are always in the right direction.” In other words, you need to know where you want to be to ensure that you are going in the right direction.

When you decide to focus on smaller, short-term goals and you achieve success with them, you will be rewarded with the confidence to set bigger goals along the way. Setting your goals based on the S.M.A.R.T system will ensure that you have the best chance of achieving them. If you need any assistance with determining what you would like your business-related goals to be, feel free to schedule a consultation with one of our coaches today.



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